P (e) R (e) O (e) D (e) U (e) C (e) E
Design - may be prompted by the manufacturer's need to
Design - may be prompted by the manufacturer's need to
- cut costs
- respond to a change in the market
- a competitor being really successful
- consumer need not being met
- environmental concerns
A team of people work on setting up a brief and working through the steps to develop a new product.
Each step is evaluated.
P - define the problem/opportunity/need and create a brief
R - research to clarify needs/wants/target market
O - come up with original ideas
D - design some ideas/products that suit the brief and budget - develop a prototype
U - check to see if it works - is it useful
C - create the prototype product and packaging and do testing
E - evaluate the product and the market - sensory testing
The textbook puts this process in slightly different terms
Use either PRODUCE of the headings in the text to come up with a plan for your biscuit/cake mix.
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