Consumers get bored and are always wanting new products.
Competition in the market place.
Changes in the law require alterations to products (eg labelling, additives)
Market Concerns
consumers want or need specific products
eg - Mint Kit Kat, dark Kit Kat, low fat Kit Kat, lactose free Kit Kat, low salt Kit Kat.
eg.............................. .............................. ................................
technological developments
eg - lots of people have a microwave so companies make foods that can be microwaved
eg.............................. ................................ ................................
increasing company success - lots of money goes into developing products
3 areas
Competition in the market place.
Changes in the law require alterations to products (eg labelling, additives)
Market Concerns
consumers want or need specific products
eg - Mint Kit Kat, dark Kit Kat, low fat Kit Kat, lactose free Kit Kat, low salt Kit Kat.
eg.............................. .............................. ................................
technological developments
eg - lots of people have a microwave so companies make foods that can be microwaved
eg.............................. ................................ ................................
increasing company success - lots of money goes into developing products
3 areas
- innovative products eg double ups, Up & Go
- line enhancements eg new flavour, low fat, high fibre
- copy-cat lines eg cola
Of what is this an example?
Consumer Demand
Consumer demand can drive changes in products
eg small loaves of bread for a single person household, large bottles of milk for big families.
Consumer demand can drive changes in packaging
eg tamper proof packaging.....each person come with and example of tamper evident packaging
Special Applications
Take a normal, common dish and adapt it for some special purpose
eg spaghetti bolognese
- in a can (for convenience or travel)
- in a simmer pack (for mess free preparation)
- frozen (for a quick meal for the family)
special applications
- defence forces (rations, light weight, energy and nutrient dense)
- camping (flat, dry, single portions, low rubbish, light)
- space foods ( small, special packaging, tasty)
- medical foods ( suited to the medical condition, supplements)
- airline food ( prepared ready to go, light, safe, attractive)
- see how many others you can think of.....
Target Market Changes
ageing....single people living alone,
smaller households....convenience foods, busy lifestyles
multicultural...diversity of foods, ....
homework - check out the stores and find how many varieties of Tim Tams there are.
homework - bring in an example of a tamper evident package/device.
homework - bring in an example of a tamper evident package/device.
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